California's Stevia Growers Bet On Fast Track To Sweetener Success : The Salt : NPR:
It's stevia time! At least that's what food industry newsletters are saying. Regulatory barriers that once blocked many uses of this all-natural sweetener have fallen. The European Union approved the use of stevia in food late last year. In the U.S., the U.S. Food and Drug Administration gave stevia a green light in 2008. Sales are soaring.